Fast Track for Fashion Business - Al-Maktoum College

Fast Track to Fashion

Course Information

 

Summary The Fast Track to Fashion Business course is an intensive and focused program designed to equip aspiring individuals who want to access the world of fashion and brand learning from seasoned professionals to enable them to gain the knowledge, skills, and industry insights needed to jumpstart their careers in the dynamic world of fashion. This accelerated course is perfect for individuals who are passionate about fashion and eager to enter the industry quickly.
Through a comprehensive curriculum, this course covers key areas of the fashion business, including fashion marketing, merchandising, digital media, omni channel retailing, brand development, designing a seasonal collection and fashion entrepreneurship. Students will gain a deep understanding of the fashion ecosystem, consumer behavior, industry trends, and the strategies employed by successful global fashion brands and how to start up a fashion business.
The course is delivered by industry experts and experienced professionals who bring their real-world knowledge and insights into the classroom. Students will have the opportunity to learn from their expertise, engage in practical exercises, case studies, and participate in interactive discussions.
The course includes field trips, Industry guest speakers, and a 2-day trip to London, to visit key museums, fashion destinations, manufacturers and state of the art digital and sustainable retail brands. network, gain mentorship, and explore potential career.
Throughout the program, students will work on hands-on projects and assignments that simulate real-world fashion business scenarios. This practical experience will help them develop critical thinking, problem-solving, and decision-making skills relevant to the industry.
By the end of the course, students will have a solid foundation in fashion business principles, a portfolio of projects demonstrating their skills, and the confidence to pursue a successful career in the fashion industry. Graduates will be well-prepared to enter various roles such as fashion marketing coordinator, merchandiser, retail manager, fashion entrepreneur, or fashion brand manager.
Join the Fast Track to Fashion Business course and fast forward your career in the exciting and ever-evolving world of fashion. Start your journey towards becoming a fashion industry professional and gain the skills and knowledge to thrive in this competitive field.
Learning Outcomes By the end of this course, learners will be able to:

1. Understand the key players and fashion landscape today as well as the consumer trends.
2. The importance of building a brand and how to define a vision and link it to your own.
3. How to build a successful collection at the right price and get it manufactured.
4. The principles of fashion marketing and how to do it effectively.
5. How to run a store or pop-up.
6. How to build a strong supply chain to ensure you never run out of stock.
7. Running an effective e-commerce platform.
8. How to forecast your sales and inventory in the volatile fashion industry.
9. How to start a new fashion business and get it funded.
10. Finding out what the best position is for you as a fashion career or in your own business.
Instruction Materials Handouts
Instructional Method To ensure high quality learning environment through use of interactive learning through instructor to learners, learners to instructor, group work communication, class discussion and activities, classes are scheduled in smart classrooms or educational labs.
Assessment of Learning Outcomes Assignment, case studies, quizzes, classroom activities, group discussions and presentations by student groups.
Frequency:Assessment # 1 Session # 1 5 points
Assessment # 2 Session # 2 5 points
Assessment # 3 Session # 3 5 points
Assessment # 4 Session # 4 5 points
Assessment # 5 Session # 5 5 points
Assessment # 6 Session # 6 5 points
Assessment # 7 Session # 7 5 points
Assessment # 8 Session # 8 5 points
Assessment # 9 Session # 9 5 points
Assessment # 10 Session # 10 5 points
Assessment # FINAL 50 pointsFinal Score 100 Points

 

Syllabus / Training Outline:

Session Learning Outcome Title Assignment/Paper
1 Introduction to the Fashion Industry:
1a 1 Overview of the fashion industry’s structure, key players, and value chain

  • Chart with Brands High value to Low value and mass to exclusive
  • Key groups in the industry and their methods and markets
  • Size of the market at each level and geographical spread
  • Questions to students’ ref their own target markets and why
 Class discussion
1b 1 Understanding fashion trends, and consumer behaviour.

  • A post pandemic fashion world
  • Fashion seasonal calendar
  • How trends can take a brand away from its core DNA
  • Consumer behaviour and insights in today’s world
 Case Study Review

& presentation
2 Branding and Positioning: Assignment
2a 2 Importance of brand identity and brand positioning in the fashion industry.

  • What is a brand and how is it created and sustained
  • The importance of brand positioning in a big market
 Class discussion
2b 2 Developing a unique brand story and establishing brand vision & values.

  • Examples of unique brand stories and discuss
  • Importance of Brand vision and values and discuss
 Class discussion
2c 2 Strategies for building brand awareness and cultivating brand loyalty.

  • Building brand awareness with example brands & discuss
  • Why brands get loyal customers with examples and discuss
 Case Study Review
& presentation
3 Designing a successful collection:
3a 3 Designing a strong collection requires a creative vision, strong brand identity.

  • Creating a strong creative vision
  • Creating a strong brand identity
 Class discussion
3b 3 Product planning, an effective range, the right categories, inventory purchasing, competitive pricing strategy.

  • What is a critical path for production
  • What an effective range with the right categories
  • What inventory do I need and how do I price it competitively
 Class discussion
3c 3 The right manufacturing partner, ultimately understanding your customer to successfully sell and market your collection.

  • Finding the right manufacturing partner
  • Understanding your customer to successfully sell
 Review & presentation
4 Fashion Marketing and Promotion:
4a 4 Key principles of fashion marketing and effective promotional strategies.

  • Identifying the key principles of Fashion Marketing in today’s world
  • What are the effective promotional strategies for a start-up or established brand
 Class Discussion
4b 4 Leveraging digital platforms and social media for fashion marketing.

  • How to use the reach of digital platforms to grow your brand
  • What social media is right for you
 Class Discussion
4c 4 Integrated marketing communications in the fashion industry.

  • Why you need an integrated marketing communication strategy.
 Review
& presentation
5 Fashion Retailing and Merchandising:
5a 5 Retail trends and challenges in the fashion industry.

  • What trends are important and what are not
  • How to navigate the challenges in the fashion industry today
 Class Discussion
5b 5 Store layout and visual merchandising techniques.

  • How to plan a store or pop-up lay-out effectively
  • What VM techniques can be used to improve sales
 Class Discussion
5c 5 Inventory management and optimizing product assortment, pricing architecture, cost management.

  • The importance of knowing your inventory and product mix
  • Fundamentals of product pricing and cost management
 Review
& presentation
6 Fashion Supply Chain and Production:
6a 6 Understanding the fashion supply chain sourcing to manufacturing and distribution.

  • How to source a reliable supplier
  • Working with manufacturers and distributors
 Class Discussion
6b 6 Sustainability and ethical considerations in fashion production.

  • What is sustainable production
  • What is ethical production
 Class Discussion
6c 6 Effective supply chain management strategies in the fashion industry.

  • What supply chain strategy do I need for my start-up
  • What supply chain strategy do I need for my established business
 Review
& presentation
7 Fashion E-Commerce and Digital Transformation:
7a 7 The impact of e-commerce on the fashion industry.

  • How has e-commerce affected the fashion industry
 Class Discussion
7b 7 Developing and managing an online fashion store.

  • How to develop and manage an on-line fashion business
 Class Discussion
7c 7 Emerging technologies and digital innovations in fashion.

  • What are the emerging technologies in fashion
  • Are digital innovations relevant to fashion
 Review
& presentation
8 Fashion Forecasting and Trend Analysis:
8a 8 Techniques and tools for fashion forecasting and trend analysis.

  • Is trend analysis important for fashion forecasting
  • How fashion forecasting works
 Class Discussion
8b 8 The role of trend forecasting in product development and decision-making.

  • How much should trend direct my product development.
 Class Discussion
8c 8 Consumer insights and market research in predicting fashion trends.

  • Gathering consumer insights to help your brand
  • Researching your markets to help predict the trends
 Review
& presentation
9 Fashion Entrepreneurship and Business Planning:
9a 9 Steps to start a fashion business and the essentials of a business plan.

  • What do you need to start a fashion business
  • How essential is a business plan and what should it look like
 Class Discussion
9b 9 Funding options and financial considerations for fashion entrepreneurs.

  • Knowing what cash, you need to run a fashion business
  • How you can fund your business and be confident of your valuation
 Class Discussion
9c 9 Strategies for managing risks and building a successful fashion venture.

  • The obvious and hidden risks of a fashion business
  • The speed and flexibility needed to run a fashion venture
 Review
& presentation
10 How to attract buyers and generate sales for your brand:
10a 10 Planning a wholesale business.

  • What to be aware of when setting up a wholesale business
 Class Discussion
10b 10 How to approach a buyer.

  • How to stand out in the crowd when approaching buyers
 Class Discussion
10c 10 Sustaining a wholesale business model.

  • Growing a wholesale business to reach a sustainable size
 Review
& presentation
Final Discussion of their learning from the course & what’s next:
All Final review and presentation
Course Fees

£2,400

 

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